Solutions

We develop strategies for clients that improve customer retention and acquisition rates. In doing so we also improve marketing performance and value creation for investors, CEOs, and management teams. We work with clients to determine objectives and research the marketplace for insights that may not be known. We identify knowledge gaps about competitors, customers, and the client’s own distribution channels. 

We help clients to implement a high performing customer driven strategy. This starts with sizing the market, determining high value generating segmentation, and determining what customer profile to target. We help clients to choose customer segments and develop value propositions that capture customer requirements, and how to deliver those better than competitors. 

Our methodology includes looking at the company’s value chain from a customer point of view and before acting on it to effectively choose where to spend or save. This can give added value to customers and identify where more resource should be applied, and make the value proposition resonate. 

We help companies to take their value proposition to market, and determine their most effective positioning – to become more relevant, compelling, and raise market profile. 

These building blocks of customer driven strategy will enable more effective research, product development, brand management, marketing spend, sales, advertising and PR. Glentaffe Capital figures out in detail what steps are needed, and work with a company’s CEO and board to ensure successful implementation. 

Covering initial strategic and market planning, assessing the external context, selecting targets, determining priorities, then financial modelling, valuation, financing, negotiation and closing through to implementation and integration. 

We will look specifically at the business case for the deal, and how it is structured. We will also look at the market opportunity for revenue and margin growth, and how debt leverage can be used effectively. Integral to our approach will be to appraise the risks associated with a deal and the mitigations necessary to make it succeed. 

Benefit is an objective process that ensures the deal goes ahead safely, and is soundly integrated from all angles including marketing, financial, technology and legal perspectives.

We start from the market and customer experience, then examine the specific business, it’s customers, suppliers, regulatory context, operations, financial and legal structures. 

Understanding the real value of a business asset and determining how much could or should be paid for it is a demanding task. The quality of the due diligence undertaken will go a long way to determine how likely it is that a fair price can be agreed. We work for either buyers or sellers, and use a robust, customisable approach. We offer clients our expertise in marketing, legal, financial, operational, and technology due diligence. 

We develop an understanding on potential risks (operational and legal) that may be present in a business, the issues it currently faces, and the factors which are most important to future performance. Time that we dedicate to this valuable exercise is time that your senior management can spend elsewhere, remaining focused on the day-to-day running of the business. 

The result is a de-risking of the transaction, and unearthing of the key issues that help ensure the necessary valuation adjustments, and that representations and warranties are embedded into the deal.

Businesses are operating in a time of immense external pressure and change. We start from the marketplace and external pressures from a political, economic, social, technological, legal and environmental perspective. We make sure that we understand the competitive environment, check the strategy, marketing plans, and then move on to determine how restructuring can help businesses become more customer responsive, run faster, with greater flexibility and more efficient processes, producing higher quality, lower cost goods as a result. 

However, such an outcome is not guaranteed. Companies need to understand how restructuring will change their business and prepare accordingly. The desire for speed, agility and responsiveness needs to be accompanied by a commitment to keeping costs down and improving cashflow. 

Our business restructuring team can help you prepare for needs of a modern industry by mapping out the full implications for your business model. This will consider everything from your organisation design, legal and regulatory, structure, people management, use of digital technology, procurement activities and supply chain management, through to business process automation, outsourcing and shared services. We then have project managers and technology specialists to help you implement. 

The outcome is a robust operating model design, business case and milestone implementation plans that are supported by all stakeholders. This is then delivered safely and securely to time, budget, and quality.

We work for established businesses needing to raise capital to go to the next level. Raising capital can be a complex process for an entrepreneur who has started their own business. It can also be an emotive undertaking, as it begins the process of diluting their personal stake. It is necessary to establish the necessary legal and capital structure, and the right sources of capital. Simply raising all the required paperwork is a significant undertaking in its own right – and is something which needs handling professionally and pragmatically. 

This includes producing everything from the initial investment teaser, and investor presentations, through to business plans, financial forecasts, and accompanying data rooms. Making sure that everything is present and correct and presented consistently, can be a time-consuming exercise. We ensure that all relevant collateral is correct and presented consistently, creating the right environment leading to a successful outcome for our clients. 

Finally, we assist with deal closing and will provide advice on input into the legal greement, term sheets and contracts. The result will be not only the appropriate debt or equity but also right investment partner whether it be High Net Worth’s, Angel Syndicates, Family Offices or Institutions. 

We start from the customer experience and how these technologies will enhance and impact, before looking into resulting effectiveness and efficiencies. 

Artificial Intelligence is a range of technologies – from machine learning to natural language processing, that allows machines to sense, act and learn. 

Robotics deals with the design, construction, and operation of robots, as well as computer systems for their control, sensory feedback, and information processing. These technologies that have AI components can substitute for humans and replicate human actions. 

Blockchain is an open distributed ledger that can record transactions between two parties in an efficient, a verified, and permanent way. Through this and the use of embedded smart contracts, Blockchain is now being used to vastly improve trust, provenance, and transaction speed. 

There is a huge amount of work going on to improve supply chains in all industries and locations. We advise on business implications, prepare business plans and help implement these technologies from a strategy, customer, organisation, people, process, and technology-needs perspective. We always include a relevant and experienced technology specialist in all project teams we form. 

The outcome is deep insights into how the technology will help, what the business case is, and then how to plan and safely implement suitable AI.