Digitisation

I am a fan of Steve Jobs. He changed the face of technology more than anyone else in my view, and made it more accessible and customer centric through design; style; flair; attention to detail; and purpose. As a result, technology and computers became cool, and increasingly mainstream, and not just for geeks and an innovative minority. The technology was massively important but ultimately it was the customer outcomes that changed things. Apple has been and still is the fashionable choice and brand leader in mobile phones, watches, laptops, portables, keyboards, music players and screens. The mantras of Steve Jobs are still highly relevant and by applying them to Digital Transformation, the question we now ask is ‘What do the ‘crazy ones do now?’ The answer is they also need to listen to Bill Gates.They need to have the flair and attention to detail of Jobs, and the wisdom and application of Gates. Bill Gates in a much more pragmatic sense said “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency, and applied to an inefficient operation will magnify the inefficiency” and “it is fine to celebrate success, but it is more important to heed the lessons of failure” At Glentaffe our multiple experiences of technology transformation led us to believe that the two styles are inseparable, and rarely found in one person. It is bit akin to Blair and Brown, Lennon and McCartney or in a digital sense you could say ‘Hardware’ and ‘Software’.

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