A gift of COVID has been that it has given CEOs time to reflect on not only the what but the how. The brands and the balance sheet need rebuilding and inevitably more will need to be done with less. It is a huge opportunity for return on investment using marketing effort to spur revenue and margin gain.

In this article we offer a method to do this. “The aim of marketing” also says Drucker “is to know and understand the customer so well that the product or service sells itself.”

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Why should you care about marketing? Because it produces results.